The edition of is published as a limited edition of 100. It is a series of planned artist’s editions and is made up of a designed cover and an inlay with the download code for the artwork. The design of the editions is intended emphasise its character as a collectible digital object and illustrate the work of the featured artist.’s first edition features artist Claire Tolan with her work SHUSH Tones, a series of system sounds and ringtones for iOS and Android.


In the work SHUSH Tones, Claire Tolan infiltrates the mobile devices of her audience with a series of ringtones that are available exclusively as’s Edition #001. The mobile phones that are ubiquitous our daily lives become vessels for Tolan’s ongoing experiments with ASMR. The resulting tones disrupt everyday situations in an uncanny and often irritating way. Through this artistic intervention, Tolan explores the vulnerability of technical systems. With /SHUSH Tones/ she uses the YouTube phenomenon of ASMR and its subversive power to point to the threatening aspects of the mobile devices we use every day. She thus addresses the surveillance and control by multinational corporations and governmental agencies and how it extends into our private lives. Ringtones, long used to signal brand-allegiances or personal pop preferences, here receive a critical reinterpretation. What results opens up creative and empowering possibilities in one of mass culture’s dead zones — the under-attended space of the alert.